Most of what you already do with AI — stripping silences, repairing audio, generating captions — is untouched. Some of it is now a disclosure obligation. On 2 August 2026 that line started running straight through your timeline. One 5-minute drill a day on both halves.
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The Date
Deployers who use AI to create content resembling real people, places or events must disclose it — whether or not deception was intended. Providers of generative systems must mark synthetic outputs so they are machine-detectable.
Source: Regulation (EU) 2024/1689, Article 50, applying from 2 August 2026.
The Reach
Second only to AI literacy as a compliance trigger, and it catches organisations with no high-risk AI at all — because it applies to what the content is, not how important the system is.
Source: EU AI Act Compliance Checker data, Future of Life Institute, May 2026.
The Line
Generating synthetic content, and creating content that resembles real people or events. But systems performing only assistive standard editing, which do not substantially alter the content, sit outside. The line now runs through your timeline.
Source: Regulation (EU) 2024/1689, Article 50.
No course platform. No 6-hour videos. A daily drill you run in any AI assistant — built around real footage and real deliverables, and around the line between assisting an edit and generating one.
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Certificate of Completion
Your Name
30-Day AI Challenge · Video & Production Edition
has completed thirty consecutive AI drills and is hereby recognised as an AI-literate video professional.
You know exactly which editor in your circle still swears they do it all by hand. Send the dare.
30 days. 5 minutes a day. The half of this craft that is not being commoditised.
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