The fastest way to produce an unsubstantiated environmental claim is to ask a model to write your sustainability copy. From 27 September 2026 that stops being a reputational risk and becomes an unfair commercial practice. One 5-minute drill a day on using AI for the measurement — never the claim.
Free forever · No app to install · Built on the Zekai Audit of 1,900+ tested AI tools
The Evidence
Enforcement authorities across 27 countries assessed 344 sustainability claims aimed at consumers. Just over half could not stand up as written.
Source: European Commission coordinated sweep, November 2020. CPC authorities across 27 countries.
The Gap
Not exaggerated — unsupported by anything at all. That finding is the evidence base the new European rules were built on, and it is why generic wording is no longer treated as harmless.
Source: European Commission coordinated sweep, November 2020.
The Deadline
Directive (EU) 2024/825 prohibits unsubstantiated generic environmental claims, requires verifiable implementation plans behind any future-facing claim, and demands that sustainability labels be certified. The fastest way to breach it is to ask a model to write your copy.
Source: Directive (EU) 2024/825, applying from 27 September 2026.
No course platform. No 6-hour videos. A daily drill you run in any AI assistant — built around real consumption data and real evidence, and around the rule that keeps a model away from your claims.
Sign the challenge below. You'll get Day 1 immediately and one short email per day — the lesson, the reason, and a copy-paste prompt.
Run the day's prompt, see the result, done. Miss a day? Nothing breaks — the challenge is 30 days of reps, not a guilt machine.
Finish all 30 drills, pass a short final check, and claim your Zekai Challenge Certificate — ready for your LinkedIn profile.
Four weeks, four escalations: foundations → measurement → reporting → action. Day 1 is open right now — try it. The rest unlock one per day after you sign the challenge, because mastery is built on daily reps, not binge-reading.
Finish the challenge and earn the Zekai Certificate of Completion — proof you didn’t just read about AI, you practised it for a month. Type your name. Go on.
Certificate of completion of an educational challenge — not a professional certification and not issued by any industry body. But it looks good on LinkedIn.
Certificate of Completion
Your Name
30-Day AI Challenge · Energy & Sustainability Edition
has completed thirty consecutive AI drills and is hereby recognised as an AI-literate energy and sustainability professional.
You know exactly which competitor calls itself carbon neutral without showing the working. Send the dare.
30 days. 5 minutes a day. The skill that keeps every claim defensible.
Day 1 is on its way to your inbox. See you tomorrow.
Free. Unsubscribe anytime. We send the challenge and nothing else.